How to Start an Online Store in Pakistan (2026 Guide)

Starting an online store in Pakistan is easier than it looks. You don't need a developer, a big budget, or a foreign payment gateway. This guide walks you through everything — from your first product to your first cash-on-delivery order — the way it actually works here.

1. Decide what you'll sell

Pick a small, focused range you can source reliably and ship across Pakistan. Fashion, unstitched fabric, accessories, home and beauty all do well on cash on delivery. Start with 10–20 products rather than hundreds — you can always add more.

2. Choose a platform built for Pakistan

International builders assume card payments and charge a commission on every sale. In Pakistan you want cash on delivery first, prices in rupees, an Urdu option, and no cut taken from your orders. AsaanStore is built around exactly that: your store goes live instantly, COD is first-class, and there's no sales commission — you keep every rupee.

3. Set up cash on delivery (and reduce fake orders)

• Turn on COD and set any per-order or per-customer limits.
• Enable phone-number verification so orders come from real numbers.
• Use a blocklist for repeat prank/return offenders.

4. Add payments and a courier — under your own name

When you're ready for online payments, connect your own Safepay account so card, JazzCash and Easypaisa money settles straight to you. Connect a courier like PostEx for pickups and tracking. The platform never touches your money or your parcels.

5. Put it on your own domain

Every store launches on a free yourstore.asaanstore.com address, and you can connect your own .com or .pk domain whenever you're ready — with HTTPS set up automatically. Your own domain builds trust and helps your store rank on Google.

6. Get found on Google

Write clear product titles and descriptions, use your own domain, and let the store handle the technical SEO for you — sitemaps, structured data and fast, mobile-first pages come built in. If you're moving from another platform, set up URL redirects so your existing Google rankings follow you over.

Ready to launch?

You can have a real, live store today on a 14-day free trial — set everything up before you pay a rupee. That's the fastest way to start selling online in Pakistan.